It seems as though we stirred the pot a little last week, but what’s all this fuss without actual word from Whole Foods Market Brewing?
Our previous post about Amazon and Whole Foods covered a bit of speculation from folks around town and in the industry about what the buyout might mean for beer.
But we wanted to see specifically what the buyout might mean for Whole Foods Brewing, so here’s a brief update.
Sam asked Dave of Whole Foods Market Brewing, “What do you guys think about Amazon buying Whole Foods? Do you think it’ll affect the brewery [Whole Foods Market Brewing] at all?”
Dave asked to sit down and chat a bit, and of course Sam obliged! Here’s what came of the “meeting”.
The merger has resulted in no impacts to our brewery or brewing process. We are a separate company under the Parent WF corporation. It's business as usual for the foreseeable future. Amazon's business model could serve to positively impact Whole Foods in dozens of ways from back office to logistics.
”Whole
. The same quick pay concept. So they buyout made sense especially for that part of the business. – Dave Ohmer, Whole Foods Market Brewing Brewmaster” text_color=”” width=”” line_height=”undefined” background_color=”” border_color=”” show_quote_icon=”no” quote_icon_color=””]
While this is good info for all of us, it still leaves a few questions unanswered:
Who owns the Parent WF Corporation, and does that rule WFMB out of being “craft” despite having great beer, fresh local ingredients, and a small scale craft operation?
Far more importantly, DOES THIS MEAN WHOLE FOODS WILL BE DELIVERING MY BEER TO MY DOOR IN TWO DAYS WITH MY AMAZON PRIME!!?
Dave didn’t have an answer on any delivery stuff, but in a nutshell, he mentioned that it’s a great deal for both sides.
So there you have it. Some actual facts, straight from the source, about how the Amazon buying Whole Foods affects beer in Houston. The general consensus continues, nothing’s changing any time soon. This is too big a deal for it to stay that way, but only time will tell. What do y’all think, though? Let us know in the comments below! Beers to you, Houston.
Anthony's a Houston native, a Creative Strategist at https://ledgeloungers.com/, an adjunct instructor of Visual Communication at Lone Star College, and a UH Coog that loves good beer almost as much as he does his city. Anthony lives to help others and that's found a home helping some of the coolest breweries on earth with creative and marketing projects that can be seen on our Portfolio page. Fueled by hoppy lagers, sessionable IPAs, and gangster rap, he's ticked his way through H-Town, rocking the most unusual Nikes he can find. When he's not writing for us, he's with his family or very patiently rooting for the Rockets.
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