BAKFISH Crowler Design Overview

2020 was a bad year for taproom sales, but it was a great year for to-go sales. That’s why BAKFISH wanted to up their label game for their crowlers.

Problem

BAKFISH wanted their new crowler design to be sleek and modern yet not outpace their existing artwork. BAKFISH has a solid visual identity, and their labels and branding have remained consistent over the years, so they didn’t want to rock the boat too much.

Solution

Create a crowler label that visually mirrors their existing labels, but add a touch of modernity with typography and patterns. A tessellation of fish, inspired by M.C. Escher and another of Texas flank the main artwork. These super geometric patterns pay homage to their existing identity meanwhile adding a freshness to the look. To the discerning eye, it’s clear that the crowler artwork is a little different than the other labels, but it’s not too far away.

BAKFISH Crowler Design Credits

Art Direction, Graphic Design, Project Management: Anthony Gorrity

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