East End Backyard was throwing their first annual Brewfest, and they needed some high-quality shots to capture the fun. The photos would be used the following year as well as immediately after the event.
The problem was pretty straightforward and easy to solve: Go make photos of a fun event so everybody knows about it. Easy enough.
Armed with a beer in hand and a Sony mirrorless, Josh headed out into the heat to make photos of people having fun. During the heat of the day, people weren’t quite abuzz, and it was similar to a hot afternoon at the zoo. Once the sun began to hide behind the clouds, more and more people began coming out for fun and a good time was had by all.
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Creative Direction, Project Management, Photography: Josh Olalde
June 19, 2021