Ingenious Brewery Website Design Overview

All the way back in the Spring of 2019, Ingenious was the first brewery to give us a real shot. Their Spring Training label came out, looked off, and we asked if they wanted some help. The rest is history. Since then, we’ve designed this website, their highly sought after Froyo beers, Halloween cereal beers, Infinity Stone labels and merch, the Mutagen beers that sold out in 2 minutes and much more. This website project was a big upgrade for them, so it was an honor to work on.

Problem

Create a website that helped communicate what the brewery offers to those “window shopping” online while also adding clarity and ease for those looking to see what’s available.

Solution

The Ingenious site is one of a kind. See it for yourself. From the super hand-crafted logo reveal to the unique scrolling animations, every part of this website was put together with a boundary-pushing approach to creativity. We were trying to match the same energy as their beers, hah! It must’ve worked because it was named the #1 best brewery website by a design agency in Austin. We’ll take it.

The Untappd embed, store link, and ability to call in an order were all relatively un-creative efforts, but they proved to add some of the most critical functionality to the website. This site not only looks good, it helps them sell product, and that’s a successful solution. Finally, of course it’s mobile friendly. Anybody that’s not designing websites with cell phones in mind is a joker. Period.

We utilized Anthony [and the Beer Chronicle team] to completely rework our branding. This included construction of a new website with eye catching cutting edge features and a fresh can template as our packaged product sales were increasing. Two years later we are continuing to get compliments on our website and “Tony” is still our go-to graphic artist for the multitude of label needs we have. He is reliable and knows how to handle last minute curve balls which are common in our industry. 

– Justin Gyorfi, Co-Owner/GM

Ingenious Brewery Website Design Credits

Art Direction, Graphic Design, Project Management: Anthony Gorrity
Web Development, Hosting: Johnny O Design
Photography, Videography: Josh Olalde

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