Ingenious Mutagen Beer Label Design Overview

All the way back in the Spring of 2019, Ingenious was the first brewery to give us a real shot. Their Spring Training label came out, looked off, and we asked if they wanted some help. The rest is history. Since then, we’ve designed their website, their highly sought after Froyo beers, video game beer labels, and Infinity Stone labels and merch and much more. These Mutagen labels were super cool to work on, though; they sold out in less than two minutes!

Problem

Create a series of beer labels that pays homage to the Ninja Turtles and do so in a creative and compelling way that helps support one of Ingenious’ most popular beers. These beers benefit Turtle Survival Alliance, so we had to really make it count.

Solution

Redraw their original ooze canister label, but just give it a bit more style and flair. One of the ways we made the labels a bit more compelling was to ad special glow in the dark ink that’s otherwise invisible. We designed the labels to glow wherever the ooze was, and it worked stunningly.

Ingenious has always printed on Silver BOPP labels which allow for an extra layer of creativity. They were one of the many breweries that printed their labels on this shiny, silvery material to make them have a bit more luster on the shelf, but they didn’t take advantage of it fully. Once given the opportunity to design their labels, we started taking advantage of this substrate from day one to create highlights within the artwork using the foil beneath. We also had them add a matte laminate to add an extra layer of tactility and luxury to their boutique beer.

We utilized Anthony [and the Beer Chronicle team] to completely rework our branding. This included construction of a new website with eye catching cutting edge features and a fresh can template as our packaged product sales were increasing. Two years later we are continuing to get compliments on our website and “Tony” is still our go-to graphic artist for the multitude of label needs we have. He is reliable and knows how to handle last minute curve balls which are common in our industry. 

– Justin Gyorfi, Co-Owner/GM

Ingenious Mutagen Beer Label Design Credits

Art Direction, Graphic Design, Project Management: Anthony Gorrity
Photography: Krista Sontag, Ingenious Brewing

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